Aesthetics and Airbnb rental success
Cozy nook at The Joshua Tree House - Image via Instagram @thejoshuatreehouse
In the realm of short-term vacation rentals, Airbnb has emerged as a prominent player, revolutionizing the way travelers experience their destinations. While location and pricing undoubtedly influence travelers' decisions, the role of interior design and aesthetics in Airbnb bookings is increasingly important. It is no secret that first impressions matter, and in the Airbnb industry, it is often the property's aesthetics that serve as the initial draw. Guests are looking for a unique and memorable experience, and a thoughtfully designed space can provide just that.
Here are some tips to achieve a standout design:
Unique Theme or Concept
Develop a unique theme or concept that defines the character of your property. Whether it's a rustic cabin, a beachfront oasis, or a chic urban loft, a clear theme sets your property apart and creates a memorable experience for guests.
Select a cohesive color scheme that creates a harmonious and inviting atmosphere. Neutral colors can make a space feel open and airy, while pops of color in the form of accent walls or decor items can add vibrancy.
Cozy, minimal, rustic bedroom - Image via Airbnb
Lighting
Choosing dramatic lighting can greatly enhance the visual appeal of a space. Think of all the luxury and boutique hotels that incorporate statement lighting. Let lighting be a standout décor feature that is functional and relatively inexpensive.
Invest in various lighting sources to create different moods. Consider a combination of ambient, task, and accent lighting. Well-placed lamps, chandeliers, or pendant lights can add character and make your space feel welcoming.
Cluster of hanging lanterns adds character and drama to this Hawaii Airbnb - Image via Airbnb
Statement Pieces
Incorporate statement pieces or focal points in your design. This could be a standout piece of furniture, eye-catching artwork, or a unique architectural feature. These elements make your property memorable. Unique accent chairs or headboard can be great places to infuse a bit of character into the space. Stay tuned for more ideas to come for making a statement in your space.
Functional Layout
Optimize the layout of your space to maximize functionality and flow. Ensure that furniture is arranged to make the best use of available space, and that there are clear pathways for easy movement. Not only will your space look well appointed, but guests will appreciate the thoughtful design. Remember to provide enough seating for the amount of guests your property allows.
Functional work space in this Airbnb is a dream for traveling workers - Image via Airbnb
Local Touches
Include local art, decor, and furnishings that reflect the culture and character of the destination. Guests often appreciate the opportunity to experience the local flavor.
Infusing your space with local flair can be easy. Showcase local artwork, crafts, or elements that represent the area's culture. Provide local guidebooks and recommendations to help guests explore the neighborhood. Leave a local treat as a welcome gift.
Simple, Clean design with a nod to the mountains in the artwork - Image via Airbnb
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How I can help
Busy investors don’t always have time to create aesthetic design features that add to the ROI of the property. This is where my STR Room Design Service is helpful. Together we brainstorm your property’s unique features and design the space for your target guests. After collecting all the information about your space and budget, I get to work on your design. We discuss revisions and changes (if needed) and then I will present your final room design plan. Your plan includes: furniture layout, links for furnishings and accessories, window treatments and paint color suggestions. Once you’ve ordered your pieces, I send you an installation guide to help you place the items exactly right.
I also offer discounts on multiple rooms. If you need something more customized reach out and I can create a package specifically for your propertie’s needs.
If you are an owner who likes to DIY your space and needs a little inspiration then check out some of my archive posts with designs boards that have already been created. They are a great jumping off point to begin a design of your own.
